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Sample product description
Super PC's high quality personal computers and peripherals meet
consumer preferences for more speed and larger memory capacity. The
company's computer products include a variety of processors and memory
configurations. Processing speeds of 233Mhz, 266Mhz, 300Mhz and 400Mhz can
be matched with memory modules ranging from 32MB to 512MB. Super PC also
distributes the latest printing and monitor technology to complement its
line of personal computers.
The company believes that certain design and assembly features enhance
the quality and appeal of its computers relative to most competitors:
- Super PC's computers are faster and have more memory capacity.
- Super PC provides numerous internal "slots" that offer
consumers the flexibility to add peripherals.
- Super PC uses gold plated connectors between all of its peripherals
to ensure the highest reliability.
- All of Super PC's components meet the most rigorous military
specifications for durability and longevity.
- Super PC utilizes the latest software available to ensure that
components reach optimum performance.
- Super PC offers extended warranties for added consumer protection
against failure.
The sales mix for personal computers and peripherals for the years
ended December 31, 1996 and 1997, in sales, and the average sales price
per unit, are as follows:
|
Year
End 12/31
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Sales
1997
|
Units
1997
|
Avg
1997 |
Sales
1996
|
Units
1997
|
Avg
1997
|
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Computers
|
$68,312
|
40
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$1,708
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$58,333
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38
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$1,535
|
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Peripherals
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$38,302
|
109
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$351
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$32,131
|
95
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$338
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Total/Avg
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$106,614
|
149
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$715
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$90,464
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133
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$680
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Historically, Super PC's sales have been derived predominantly from
personal computers. However, since introducing peripheral products in
1992, the company has increased peripheral sales in order to diversify its
product mix and increase the average sales per customer.
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