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Tips for improving your search engine rankings
Search engines, especially robot spider engines, use title, description, keywords, and
keyword density to create their database rankings. Additionally, some search engines give
higher rankings to sites that are popular. Popularity is determined by the number of other
Web sites that link to yours. For instance, if ten other Web sites contain a hot-link to
your site, then it will get a higher ranking than a site which only has only one hot-link
from another site.
| By combining these factors, search
engine algorithms create rankings for all of the Web |
Use
Inktomi Search/Submit to get your web site listed right-away. |
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sites contained in their database. Unfortunately, search engine administrators don't
publish their exact algorithms, and this makes it impossible to predict where your Web
site will fall in the rankings. Add this to the fact that getting your Web site listed can
take many weeks, and even a trial and error approach can be very time consuming. |
Your best approach is to incorporate the following tips in your Web site, and see what
happens. Also, because search engines are going to find and list your site (sooner or
later), make sure to include a keyword that is either obscure or "non-sense"
that will help you find your Web site. For instance, you can use something like
"rypotwghti" in your META description and keywords.
Tips for improving your search engine rankings
Web page titles
- Use your best keywords in your title
- Make your title descriptive
- Include your company name in your title
- Create a visible (on your Web page) title
- Use the HTML title tags
Web page descriptions
- Place some descriptive text at the top of your pages
- Use your keywords in the description
- Include the HTML META description tags
Descriptive keywords
- Repeat your most important keywords
- Use keywords in your title and description
- Include a "non-sense" word that only you will recognize
Web site popularity
- Get other sites to hot-link to yours
More about search engines >> |
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