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Creating Web page titles
Every page of your Web site should contain a title. This title should be included on your Web page and between the HTML <TITLE> </TITLE> tags. Although these titles can be different, the title appearing on your Web page is usually shown at the top of the page in a different font and color than the rest of the document -- much the same way a headline appears at the top of a newspaper. You should avoid creating this title with graphics software, since search engines can only recognize text.
| In addition to having a title appear on your Web page, you should also ensure that a title appears between the HTML title tags. These HTML titles are important for a few reasons: they will appear | 
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| in the title bar of a Web browser, like Microsoft Internet Explorer or Netscape Navigator; they are often the underlined, or linked, words in search engine results; and can be used by keyword density algorithms to determine your search engine rankings. | |
The HTML code for your title appears between the <HEAD> </HEAD> tags of the document, and would look something like <TITLE>your title text</TITLE>. For instance, the Realtor.com home page might have the following title:
<TITLE>REALTOR.COM: Real Estate - Homes for Sale</TITLE>
If you are using a Web site development tool like Microsoft FrontPage, then these HTML codes are created totally behind the scenes for you. You can view the title tags in FrontPage by simply clicking on the HTML tab at the bottom of your screen. You can also see these tags for existing Web pages by going to the View menu in your Web browser, and selecting Source.
You have the capability of changing these titles on every page of your Web site. For instance, Amazon uses "Amazon.com--Earth's Biggest Selection" for its Welcome page, and "Amazon.com: Toys" for its Toys & Games page.
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