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Using HTML for your Web site titles, keywords and description
Software companies, like Microsoft and Macromedia, have done a great job in creating software packages that allow Web developers to design Web sites without knowing much about Hypertext Markup Language (HTML). However, in a few instances, you will need to at least be able to identify a few important HTML components and understand their importance to search engines.
| According to Webopedia, HTML "is the authoring language used to create documents on the World Wide Web." This language uses | 
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| a special set of "tags" to create Web pages that can be read by Web browsers like Microsoft Internet Explorer and Netscape Navigator. Some of the HTML tags that you should be familiar with, include: | |
- <title>your Web page title goes here</title>
- <meta name="Description" content="your Web site description goes here">
- <meta name="keywords" content="your Web site keywords are inserted here">
If you want to learn more about HTML and its various tags, try an HTML Dictionary for a complete description. Additionally, if you want to see some of these tags, open up a Web page, click on your right mouse button, and select View Source from the menu. These HTML tags will appear at the top of your screen between the <HEAD> </HEAD>, or header, tags which define items that apply to the entire Web page.
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