| Developing
Your Business Plan |
|
Selecting
the Best Domain Name |
| A business plan is nothing more that a
communiqué explaining how you are going to make money from your idea or invention.
Your business plan should include the following elements: Outline,
Description, Marketing, Financing, Managing,
Sample Biz Plans |
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Your domain name (www.yourbiz.com) is the
Web address for your online business. Find out how to register your own name
with
Network Solutions or buy the right name from a broker. Branding, Understanding, Registering, Buying, Trademarking |
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Creating
Your Marketing Strategy |
|
Buying
Web Site Design Software |
| Marketing addresses the four
"Ps" of your business: product, price, promotion and place. The
combination, or mix, of these elements will define your marketing
strategy. You can learn more about the 4Ps by clicking here:
Product,
Pricing,
Promotion,
Placement |
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Use off-the-shelf software packages like
Microsoft FrontPage to create great looking Web sites. Alternatively, you might
consider the tools provided by your Web hosting service. Alternatives,
Terminology, Solutions, Off-the-Shelf Packages |
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| Get
Your Biz Online in 30 Days |
|
Getting
Listed in Search Engines |
| Learn how you can get your Web site
up and running quickly. Thirty days is a reasonable amount of time if you want to register
your own domain name, open a Web hosting account, and get listed by a few search engines.
Here you'll learn about Biz Planning, Connecting, Publishing, Marketing |
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Get your Web site listed with the large
search engines like Yahoo!, Excite and Lycos. Find out how you can improve your ranking so
that it appears higher on the list of selected keywords. Use announce sites to speed
the process. Reviewing, Analyzing,
Getting on Top, Announce Sites |
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| Understanding
Types of Online Biz |
|
Choosing a Web Hosting Service |
| Find out how to identify the different
types of businesses you can find online today. Broadly, they can be characterized using
Jaclyn Easton's definitions of content sites, paid subscription sites, and transaction
sites. Categories, 4
Horsemen, Models, Offline
Biz |
|
Web hosting services are becoming the most
popular choice for small businesses to get online because they eliminate many of technical
difficulties associated with publishing a Web site. Terminology,
Service Providers, Hosting Plans,
E-commerce Solutions |
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Hiring
Outside Web Design Help |
|
Using
Online Banner Ads |
| The scope of your
online business is going to determine whether you will need to hire
additional employees to create and run your Web site. You
might also consider a Web site designer to get your business online: Building,
Webmaster,
Promoting,
Hiring |
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Understand measurement metrics like unique
visitors, page views and impressions. Learn how to design and create banner ads and
how you can get your banner ad displayed for free on some Web sites. Terminology, Ad Campaign, Offline Ads, Market Research |
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Picking
an E-commerce Solution |
|
Joining Affiliate Programs |
| E-commerce is not so
much about making money as it is about saving money. You can set-up a
business in record time online, and begin collecting payments with credit
cards, but this still doesn't mean you will make any money. Features,
Credit Cards,
Back-Office,
Providers |
|
An affiliate program
is a way for you to begin generating additional revenue for your online
business. These programs pay participants a percentage of sales, or a flat
fee, for sales that originate on their Web sites.
Understanding,
Joining,
Linking,
Creating |